In this era of computer games and video consoles, young people need a sport that not only gives them the opportunity to compete, but is also GREAT FUN. Add on to that the need for safety around water and you can see, there is no better sport than Swimming.

West Midlands Swimming and Swim England are committed to providing opportunities for all ages to develop their swimming skills to the best of their ability. This includes providing an introduction to Accredited swimming clubs where people can access the best quality instruction from fully qualified teachers and coaches. Teacher/Coach education takes a high priority and clubs are encouraged to access the comprehensive SASSOT Coach & Club Education programme.

SwimmingSwimMark is the accreditation requirement for Swimming Clubs and ensures that Accredited Clubs are working to correct procedures. Teachers and Coaches regularly attend CPD (Continuing Professional Development) workshops to ensure that their knowledge is up to date.

The Swim England strategy is ‘Towards a Nation Swimming: a strategic plan for swimming in England 2017-21’. Our vision is simply to create ‘A nation Swimming’ and our mission is to ‘Create a happier, healthier and more successful nation through swimming’. We have a clear ambition. We want to create a society where everyone has the opportunity to learn how to swim; is supported to develop their skills; and enjoys the water throughout their lifetime.

Our strategic objectives are:-

  • Provide strong leadership and be the recognised authority for swimming
  • Substantially increase the number of people able to swim
  • Significantly grow the number and diversity of people enjoying and benefitting from regular swimming
  • Create a world leading talent system for all our aquatic disciplines
  • Deliver a high quality, diverse and motivated workforce within swimming
  • Strengthen our organisational sustainability for future generations
  • If you would like to find out more about the Swim England strategy you can read the full version on our website: www.swimming.org/swimengland/swim-england-strategy/

Are you interested in Disability Swimming?

If you are a swimmer with a disability and would like to get more involved in competitive swimming, then all you need to do is download, complete and return the Swimmer Tracker ID form. You will then receive all the information you need to get started.


Helen Weeks
Regional Club Development Officer
Swim England
Mob: 07583 686816
Email: helen.weeks@swimming.org

For Club contact details and information regarding Swimming Officials or Competitions, please visit the Staffordshire ASA website – www.staffsasa.co.uk

All other queries please contact the Strategic Partnerships Team: strategicpartnerships@swimming.org

Useful Links

Swim England
Our main website, where you’ll find our values and purpose as the national governing body for swimming in England, as well as signposting to some of our national swimming events and campaigns that support grassroots water wellbeing.

School Swimming 
A website dedicated to school swimming. Ideal for schools, teachers, swim schools and operators working with schools. It includes guidance on the national curriculum for swimming and water safety, information on our School Swimming and Water Safety Charter and how to sign up. There is also a section that includes information on national campaigns which support swimming and water safety in schools and how to get involved.

Learn to Swim Companion
An easy-to-follow guide on the Learn to Swim Programme and Awards scheme. Ideal for parents and learners looking for more information on our world-leading programme and where to find local pools that run it.

Teaching Swimming Hub
Designed for professionals delivering or supporting the delivery of the Learn to Swim Programme and/or school swimming lessons. The Teaching Swimming Hub includes helpful links to free marketing and teaching resources, information about upcoming training courses and CPD events, and details on how to become professionally affiliated with Swim England through schemes such as Swim School Membership.

Institute of Swimming
Here you’ll find information on all of our professional teaching and coaching qualifications and CPD courses. Ideal for swimming teachers or coaches wishing to upskill or those wanting to make the first steps towards becoming a swimming teacher/coach.

Swim England library
We have an online library with areas dedicated to school swimming and Learn to Swim. It’s full of helpful free downloads for teachers, schools, swim schools and operators promoting and/or teaching our programmes.