In this era of computer games and video consoles, young people need a sport that not only gives them the opportunity to compete, but is also GREAT FUN. Add on to that the need for safety around water and you can see, there is no better sport than Swimming.

West Midlands Swimming and Swim England are committed to providing opportunities for all ages to develop their swimming skills to the best of their ability. This includes providing an introduction to Accredited swimming clubs where people can access the best quality instruction from fully qualified teachers and coaches. Teacher/Coach education takes a high priority and clubs are encouraged to access the comprehensive SASSOT Coach & Club Education programme.

SwimmingSwimMark is the accreditation requirement for Swimming Clubs and ensures that Accredited Clubs are working to correct procedures. Teachers and Coaches regularly attend CPD (Continuing Professional Development) workshops to ensure that their knowledge is up to date.

The Swim England strategy is ‘Towards a Nation Swimming: a strategic plan for swimming in England 2017-21’. Our vision is simply to create ‘A nation Swimming’ and our mission is to ‘Create a happier, healthier and more successful nation through swimming’. We have a clear ambition. We want to create a society where everyone has the opportunity to learn how to swim; is supported to develop their skills; and enjoys the water throughout their lifetime.

Our strategic objectives are:-

  • Provide strong leadership and be the recognised authority for swimming
  • Substantially increase the number of people able to swim
  • Significantly grow the number and diversity of people enjoying and benefitting from regular swimming
  • Create a world leading talent system for all our aquatic disciplines
  • Deliver a high quality, diverse and motivated workforce within swimming
  • Strengthen our organisational sustainability for future generations
  • If you would like to find out more about the Swim England strategy you can read the full version on our website: www.swimming.org/swimengland/swim-england-strategy/

Are you interested in Disability Swimming?

If you are a swimmer with a disability and would like to get more involved in competitive swimming, then all you need to do is download, complete and return the Swimmer Tracker ID form. You will then receive all the information you need to get started.


Helen Weeks
Regional Club Development Officer
Swim England
Mob: 07583 686816
Email: helen.weeks@swimming.org

For Club contact details and information regarding Swimming Officials or Competitions, please visit the Staffordshire ASA website – www.staffsasa.co.uk

Learn to Swim enquiries: learntoswim@swimming.org

All other queries please contact the Strategic Partnerships Team: strategicpartnerships@swimming.org