Staffordshire FA

Staffordshire FA

Following the successful delivery of the Staffordshire FA 2011-2015 strategy, the County FA are now working to help deliver the new 2015-2019 FA National Game Strategy which sets out the vision, key priorities and targets for investment into grassroots football. The Staffordshire FA will continue to work with the football family with the aim of providing the best possible environment and infrastructure to enable football to flourish for everyone within the game across Staffordshire.

The Staffordshire FA’s work is embedded into The FA’s vision for the game and together four key areas have been identified where the new strategy will impact:

Boosting Participation: Building on the increases in boys and girls participation and growth in disability football, while delivering more varied formats of the game to address the drop in traditional 11v11 weekend football among adult males.

Developing better players: £4 million per year will be invested in grassroots coaching. There will be a network of County Coaches, a club mentoring programme and coach bursaries to support more women and people from diverse backgrounds to get into the profession. There will also be a drive to get more top level grassroots coaches into the game.

Better training and facilities: The FA is committing £48 million to improving facilities directly through its funding of the Football Foundation, investing in 100 new 3G turf pitches and improvements to a further 2,000 as part of The FA’s Pitch Improvement Plan.

Football workforce: Football will become more representative of the communities it serves through inclusion initiatives. The FA is also rolling out technology to run the game more efficiently and create direct lines of communication.


The Staffordshire FA have a focused and dedicated team of staff to help support and sustain all areas of the game with all staff having responsibility for a specific area including Adult, Youth, Inclusion, Children & Young People, Referees, Communications and Education and Welfare. This also includes a team of Operations staff to oversee the running of the game.

This year we will continue to invest further into in our football workforce and support coaches, volunteers, officials and referees with their ongoing development. The County Coach Education programme continues to focus on the development of all across a number of levels and aims to provide courses and continuous professional development opportunities for the new and existing workforce. Through completing the courses being delivered, we believe we will develop a wider, more experienced workforce which will benefit all areas of the game.

Girls Football Festival
                                                                           Girls Football Festival

This season, we have been able to reduce all core coaching course costs and provide cheaper courses for Charter Standard Club representatives. Through the support of bursaries from Sport England and The FA and with a new partnership with Stafford College, coaches will be able to undertake courses cheaper and in more convenient locations.


We will continue to work with the whole of the game to provide the support and guidance needed to develop all areas. New facilities are being invested in and new programmes such as walking football continue to grow from strength to strength.

Our continued thanks go to everyone who has supported the development of the game in Staffordshire over the last 12 months and we look forward to working together to provide further opportunities for this season and beyond.

For further information on the Staffordshire FA and for any queries or questions regarding the game in Staffordshire, please visit or contact one of the team.


Office Address:
Staffordshire FA
Dyson Court
Staffordshire Technology Park
ST18 0LQ
Office Number: 01785 256994 (option 2)

Head of Strategy and Investment
Kevin Staples
M: 07969 294084

Football Development Officer (Adult)
Gareth Thomas
M: 07815 295723

Football Development Officer (Youth & Workforce)
Daniel Hickinbottom
Tel: 01785 279830

Football Development Officer (Disability)
Gemma Turner
T: 01785 256994 (option 2)

Football Development Officer (Inclusion)
Bethan Woolley
M: 07816 536450


For more information visit: