Sport England Update – 17 Jan 2017

Wednesday 4th January 2017

Active Ageing Fund – NOW OPEN Key facts If you have a great idea of how we can tackle inactivity in this diverse audience, then we want to hear from you. Download our Active Ageing Prospectus

Here are some key facts about the programme that you need to know:

  • Value of investment: £10 million
  • Fund opens: 14 December 2016
  • Anticipated size of bids: £50,000 – £500,000
  • Length of project: Minimum of one year
  • Expression of interest deadline: Midday 13 February 2017
  • Awards made: June 2017

Access the funding page

Major new funding to keep nation active

New investment opportunities to build on the millions of people already doing sport and activity across the country. We’re going to be investing nearly £88 million of National Lottery and Government funding in 26 national governing bodies of sport (NGB) in addition to opening two separate open funding programmes.

The investments and work will come into force in April 2017 and follows detailed discussions with each governing body about what contribution they can make to our new strategy.

New funding deals

Every investment we make follows a new customer-led approach, where the needs and wants of the player, athlete or participant come first.

Around one third of people (14.9 million) are currently in sport’s ‘core market’ – the people who have a strong affinity with sport, including talented athletes trying to reach the top.

We want to continue to support them and help grow the market by reducing drop out.

Key investments include: Full sport-by-sport breakdown of funding for national governing bodies of sport View the full news item

New funding coming to your community

Our Community Asset Fund is our new, rolling funding programme and marks a different way of working for us.

Whether it’s the park you run through, the hall you do classes in or the pitch you play on, welcoming and accessible spaces have a big impact on a person’s experience – and likelihood of coming back.

From 30 January 2017, sports clubs and community organisations will be able to apply for investment from our Community Asset Fund – our new capital fund dedicated to enhancing the spaces in your local community that give people the opportunity to be active.

Download our Community Asset Fund guide

As well as traditional sports facilities where people enjoy physical activity, there are thousands of outdoor spaces up and down the country – like canal towpaths, woodlands and open spaces – all with great potential to be used and enjoyed as part of an active lifestyle.

New way of thinking

We’ve produced a guide that outlines all the key information you need to know about our Community Asset Fund, including details on:

  • How and why we’re doing things differently
  • What we can fund
  • Who and how you apply
  • How and when we will make decisions

We’ve also produced an additional resource that you can use to help develop your project or idea. Developing your idea features advice and case studies that show how projects have successfully developed their idea and secured funding. We’ll add further information and guidance following feedback to our help line and after the submission of applications. Grants will be available for all types of projects. you can request awards ranging from £1,000 to £150,000 depending on what your project’s needs.  We will invest in projects, big or small, that support us on our bold and ambitious new direction.  View the full details

This Girl Can to return to nation’s TV screens

It’s almost time: This Girl Can will burst back on to TV screens later this month with a whole new ad.

Our second major TV ad is set to premiere on Friday 27 January during the Coronation Street ad break, with a nationwide poster campaign launching days later.

This Girl Can is all about getting women active – swapping fear of judgement with a celebration of cellulite, sweat and jiggly flesh. No Photo-shopping. No lighting tricks. Just the joyous, unfettered reality of women enjoying exercise.

The new ads feature a wide range of women of all ages, abilities and backgrounds. We’re now targeting women aged from 14 up to 60 and beyond. It also responds to what we’ve learned about what does and doesn’t motivate women to get involved in physical activity since the original campaign launched two years ago.

Overcoming barriers

We know that many women don’t have the confidence to get active, so we want to help women build up their confidence and overcome these barriers. There is also a focus on resilience. We’ll be showing women that it doesn’t matter if you become active, stop, and then start again or do something different – it’s a normal process and a part of life. The sense of belonging is also being brought to the fore, showing women that they’re part of something bigger when they’re getting active.

Become a Supporter

Since launching, 2.8 million women say they’ve done some or more activity as a result of seeing the campaign. And 1.6 million have started or got back into being active.

We’ll be launching the first of our teaser films tomorrow, so keep your eyes peeled on the This Girl Can Twitter feed.

If you’re not already a This Girl Can supporter, you can register today. You’ll get key updates, access to assets and be part of our national network of Supporters who are helping to get more women active.