SASSOT Updates

Monday 17th June 2019

Director Update


I write this update two weeks after returning from maternity leave and I have to confess it’s nice to have a sit down, enjoy a hot drink and hold a conversation about something other than Peppa Pig!

You’ll have to forgive as I indulge in a bit of personal reflection in my first newsletter as a mum of two! Stepping out of my professional role for nearly nine months, underlined to me the importance of the work we do. I’ve begun to truly understand just how critical physical activity is to both my physical and mental health, particularly as I navigated those first tricky months of motherhood.  As someone who considers myself to be “sporty”, I was surprised at what struggle it was to “get back out there”; I’d lost my confidence, motivation and physical strength – I don’t mind saying it wasn’t a fun place to be. However, with a lot of support from my family, I built on from short buggy walks with nearby mum groups, to gentle exercise classes and eventually my local Parkrun at the Whammy. All of those opportunities were provided by you, our partners. Those activities were instrumental in helping me feel less isolated, happier and more confident. So it’s not only a personal thank you, but a reminder to us all not to get too caught up in the daily grind and remember why what we do is so vital. Needless to say I return to SASSOT more determined than ever to support you in providing an outstanding sports and physical activity offer to every person in Staffordshire.

This month Staffordshire hosted our 5th Ironman 70.3 event. 2700 competitors; swam, cycled and ran 70.3 miles through our beautiful county, finishing in front of large crowds in Stafford town centre. This event was borne out of our Sportshire concept, which we developed in collaboration with Staffordshire County Council. Sportshire aimed, amongst other things, to use sport as a vehicle to boost the local economy.  The event sees an annual economic impact of around £1.6 million each year, making it an important part of the Staffordshires’ visitor economy.

Some of you may be aware that Sarah Bixter, our Admin Office Manager is leaving us at the end of this month as she been successful in applying for the local Police training scheme. We wish Sarah every success; I’ve no doubt the streets of Staffordshire will be safer with you on the beat! As a result, we have vacancy for not only the Office Manager role, but also our Physical Activity Engagement Manager post. Both of the jobs are crucial for SASSOT, so please help us spread the word!

The team now look towards to the School Games, the office has become a hive of frenetic activity and we have just about lost Camilla behind a pile of lanyards and wristbands! I hope to see as many of you as possible at Keele on the 28th July, on what I promise will be a dry and sunny day!

Finally I’d like to thank the team for all their hard work in my absence, I never fail to be impressed with your dedication and commitment.


Jude Taylor, Director

SASSOT Team wins pedometer challenge


We are proud to announce SASSOT have won first place in the workplace step challenge at the Stafford Borough Council!

Our team ‘Sole Mates’ walked over 1 million steps in a month!


Sole Mates Team photo

Sole Mates logo