Information For Clubs

Club Experience for Young People

club-experience-posterFrom our recent insight activities, we learnt so much about who young people are, what they want from sport and how important clubs are in their lives. Volunteers running clubs also told us that they need more support to make that experience as great as possible, to ultimately retain and attract new young people to sport and their clubs.

In partnership with Club Matters, we have developed a brand new workshop to support you to do that.  The workshop covers;

– Why delivering a great experience for the young people in your club is important

– How to listen to and respond to the needs of the people in your club and potential members

– What a great club experience looks like and how to deliver this consistently

The workshop is interactive and provides lots of very practical hints and tips that can be taken back to you club. It also provides an invaluable networking opportunity with other like-minded clubs in the area.

Download the poster

Details of our FREE  workshop are as follows;

Wednesday 25th January 2017 – 7.00 – 9.00pm

Venue: Staffordshire Football Association
Dyson Court Staffordshire Technology Park Beaconside ST18 0LQ

To book, sign up via the Club Matters website. On this web page there is a video you can watch which gives further detail on the workshop.

Catherine Pendlebury
Satellite Club Links Officer
T: 01785 619177


By 2017 every secondary school in England will have been offered the opportunity to host a Satellite Club. Satellite Clubs may also be established in colleges or other relevant education or community settings depending on local need. These clubs will help grow the number of 11-25 years old taking part in sport for at least 30 minutes every week, as well as reducing the number of young people dropping out of sport.


Hub Club: The community sports club which the Satellite Club is linked to.
Satellite Club: The extension of the community club established on a new site.
Host site/venue: The site which hosts the Satellite Club i.e. the secondary school.
Link: The relationship between the satellite host and hub club.

What is a Satellite Club?

Satellite clubs are extensions or outposts of community sports clubs which are established in a new venue, for example a secondary school. Satellite Clubs are usually run by a sports club who bring their expertise and enthusiasm to places where young people already meet.

Knowing the step from school sport to community sport is often too great for young people; Satellite Clubs aim to keep young people in sport or encourage them to start playing sport for the first time.

Who is a satellite club for?

Satellite Clubs are aimed at 11 – 25 year olds and should reflect the needs and interests of teenagers and young people; this includes those from underrepresented groups in sport such as females, black and minority ethnic groups and disabled young people.

What are the key features of a Satellite Club?

  • Based locally; usually within a secondary school or college.
  • Open to all young people across the community.
  • Run regularly, at least once a week and not limited to term time.
  • Clearly identifiable as a community club.
  • Run by coaches and volunteers from the ‘hub’ club.
  • Informal structure with flexible membership policies and rules.

Benefits to the club

Community Clubs are the foundation of grassroots sport, encouraging more people to get active, keep playing and progress to becoming a professional athlete. Satellite Clubs can assist with sustainability through:

  • New members – Clubs often do not have the capacity to introduce new members at their ‘hub’ site; satellite clubs can provide the perfect opportunity to introduce juniors, females, participants with a disability or an additional age group.
  • Retaining members – Satellite Clubs can be viewed by participants as a destination venue or a stepping stone to the ‘hub’ club; the participants will be members of your club for a sustained period of time, building loyalty and potentially progressing from a junior to an adult member.
  • Recruit volunteers and leaders – As the majority of Satellite Clubs will be based on a secondary school or college site this can potentially produce a new avenue to engage young leaders and volunteers from both the satellite site and surrounding areas.
  • Build revenue and access funding – Funding is available to support clubs establish a satellite, in addition Satellite Clubs also have the potential to gain sponsorship and generate fundraising.
  • Higher profile in your community – Many clubs struggle to promote themselves to the wider community; satellite clubs provide an additional opportunity to engage and educate the surrounding area on your club and sport.
  • Reduce the drop off rate – As Satellite Clubs are to be based on secondary school or college sites they provide a familiar, safe and social environment which will appeal to those participants who do not have the confidence, ability or support to attend a ‘hub’ club. Satellite Clubs are easily accessible and provide opportunities for those participants who do not normally transition from school sport to club sport, therefore reducing the drop off rate in 11 – 25 year olds.
  • Flexible approach – Satellite Clubs can provide the opportunity to apply a multi skills approach to the sessions or to try non-traditional aspects of your sport, for example cardio tennis or street golf, many of which will appeal to the social participant looking to join a Satellite Club.
  • Encourage sustainability – From gaining new members to increasing the profile of your club all aspects of a Satellite Club will add to the growth and sustainability of your club.

What helps a satellite club succeed?

  • Convenience – Young people want to receive sport in a way that suits them; convenience is a big factor when young people decide to take part in sport so finding the right venue and session time is important.
  • Product – The sporting offer within the Satellite Club has to be appropriate and suitable for the target audience. Many NGB’s now have non-traditional aspects of their sport, for example, ABA Box, Gym Fit, IM Basketball and Let’s Play Volleyball.
  • Environment – The more informal or social feel of a Satellite Club, combined with a familiar environment and taking part with friends can keep young people coming back.
  • Workforce – The coach or leader’s ability to interact with the young people is as imperative as the coaching qualification.
  • Competition – Appropriate competition can sustain participation in Satellite Clubs.
  • Consulting Young People – The young people must be involved at every stage of the process; this can range from choosing sports to being involved in leadership or coaching.

What happens now?

Satellite Clubs can bring a wide range of benefits to your club and the surrounding community. Our aim is to assist and support your club to create partnerships with the right school to develop successful, popular and sustainable clubs for 11-25 year olds. If you would like to find out more, please contact:

Catherine Pendlebury
Tel: 01785 619177
Mobile: 07814 131074