Moving More In May with This Girl Can
Sport Across Staffordshire and Stoke-on-Trent (SASSOT) have successfully been awarded activation funding to deliver This Girl Can sessions, as part of our Move More in May campaign.
This Girl Can
This Girl Can is Sport England’s nationwide campaign to get women and girls moving, regardless of shape, size and ability. This Girl Can is all about getting women active – swapping fear of judgement with a celebration of cellulite, sweat and jiggly flesh. No Photo-shopping. No lighting tricks. Just the joyous, unfettered reality of women enjoying exercise. The campaign aims to help women overcome the fear of judgement that is stopping too many women and girls from joining in. More information on the campaign, to join the ‘Supporters’ hub and gain access to resources ie, posters etc can be found at www.thisgirlcan.co.uk.
Move More in May
For the past two years, SASSOT has run an annual campaign, Move More in May (MMiM), to encourage inactive people to try something new. The campaign aims to allay peoples’ natural fears about trying a new sport by focusing on activities targeting beginners and by promoting the message that these activities are fun, easy to do and will improve your sense of wellbeing. We trialled the campaign in 2015 on a small scale and scaled it up during 2016. Given its success, we are now running it on an annual basis with the aim of increasing the impact year on year.
We invited local organisations to bid for the funding focusing on two key groups:
Women with Children
This would be split into two groups – those with teenage daughters, and those with young children of either gender.
Women aged 50-60
According to research, this group “are interested in being more active, but despite being aware of the health benefits they can’t get a habit to stick. They lack confidence, are unsure of what to do and worry about their ability and feeling out of place.”
The following projects have been successful and will be running their sessions, starting in May and running 6-8 sessions over the summer.
For further information and advice, please contact:
Knowledge, Communications & Equalities Manager
T: 01785 619585 / 07800 619843