Insight Updates

Monday 9th September 2019

September is here and now that the kids are back at school, grab a cuppa and look through the latest pieces of insight from the sport and physical activity industry!

We know that physical activity has many benefits; whether that is physical or emotional, being active is a key part of ensuring that we all live healthy lives.

This month’s focus is around Diabetes and Physical Activity, with some handy research pieces, statistics and insight that will help you to develop the needs in your community for a meaningful project!

We hope you find the updates useful and enjoy the autumn months!




SASSOT – Active Lives Updates

Type: Data

Geography: District

Theme: Adults (16+) and Children & Young People (Years 1 to 11)

Description: Active Lives is the most comprehensive data set that is accessible to display the current physical activity levels within each district area. Collated by Sport England and supported by Ipsos Mori, updates are distributed on a twice-yearly basis with opportunities to explore numbers of people who are active and inactive as well as the differing trends between yearly updates. Here at SASSOT, we have created a one-stop shop for the relevant Active Lives information for Staffordshire and Stoke-on-Trent; highlighting the statistics in a graphical form in addition to key information that accompanies this.

Please see below the Active Lives documents for both Adults (Aged 16+) and Children and Young People (Years 1 to 11)

Active Lives in Staffordshire and Stoke-on-Trent: Adults

Active Lives in Staffordshire and Stoke-on-Trent: Children and Young People


Diabetes UK – Us, diabetes and a lot of facts and stats

Type: Data and Insight

Geography: National

Theme: Health and Wellbeing

Description: Diabetes UK have produced a handy, user-friendly report on the various facts and stats that are associated with the conditions and impacts of both Type 1 and Type 2 Diabetes. The condition is rich in statistical analysis but there still remains a blur as to what Diabetes actually is, what is does to the body and the aspects that can cause Diabetes to occur. This document will help ‘clear the air’ on Diabetes and support the developing ideas of how physical activity can support the prevention and alleviation of the condition. Please click the link in the sub-title for further information.


Public Health England – CVD Profiles for Diabetes

Type: Data and Insight

Geography: Clinical Commissioning Group areas

Theme: Health and Wellbeing

Description: Providing in-depth report into the prevalence of diabetes and other considerations relating to such, the Public Health Cardiovascular Disease profiles provide an insight into the number of people who currently and projected to become affected by diabetes on a yearly basis. This data is displayed in both an interactive statistical format and also summed up by profiles reports that can be made bespoke to each of the local Clinical Commissioning Groups. Please click the link in the sub-title for further information.


Diabetes UK – Diabetes and Exercise

Type: Insight

Geography: National

Theme: Health and Wellbeing

Description: Being physically active makes a substantial difference in both the prevention and alleviates to the symptoms of diabetes. This useful informational snippet by Diabetes UK will offer useful hints, tips and guidance of how sport and physical activity can be utilised is Diabetes prevention, the various types of activities and intensities and the benefits of being physically active with diabetes. Please click the link in the sub-title for further information.


Tip of the month!


Insight, research and statistical data sets are all vital in both developing a need for a project idea and evaluating impact. Therefore, making sure that the information being gathered is effectively analysed is equally important.

I mentioned in a previous publication back in June about the importance of ensuring that both the author and sources are credible in order to add validity to the research analysis.

However, the ability to be critical of the information that is being gathered is another essential step when analysing information. Considering other influential factors, such as social issues, will help to provide a wider picture.


For example:


Example source 1: ‘More people are physically active in Staffordshire’

Example source 2: ‘However, 50% of young people do not currently completing the recommended 60 minutes physical activity a day’

Learning: Whilst more people are active in Staffordshire, there remains a requirement to support young people in becoming more active.


Remember: Being critical will help you, not harm you!


For more info …


For further information, research and data sets to access, please do not hesitate to get in contact with the SASSOT team by following the link here.

Please find the link here to our Insight Hub for more useful hints and tips as well providing links to both national and local data sets that can be used to support your ventures through sport and physical activity.


For further information, please contact:

David Richards
Communities and Insight Officer
07800 619693