Women & Girls Sport

Sport Across Staffordshire and Stoke-on-Trent is committed to addressing those barriers which prevent women and girls participating in sport.

Did you know that…

  • Girls start doing less activity than boys as soon as they’re eight or nine. By the time they’re 14, only 12% of girls are active enough. And by the time they leave school, they have habits and perceptions that are hard to shift.
  • 23% of women say school PE put them off activity for life.
  • Over 80% of women do too little physical activity to benefit their health. But plenty of women like sport and often demand outstrips supply.
  • Today only 7% of sports media coverage is devoted to women’s sport and just 0.4% of commercial investment goes to women only sport. However, over 60% of sports fans say they would like to see more women’s sport on the TV.

Increasing Participation In Staffordshire

During the summer of 2013 Staffordshire County Council Young Peoples’ Service commissioned Wider Impact Consultancy to undertake research into ‘Young Women, Physical Activity & Competitive Sport’.

The report was commissioned in the wake of the highly successful London 2012 Olympic Games.  Staffordshire’s Young Peoples’ Service was keen to understand why young women’s involvement in physical activity and competitive sport appears to be low, and crucially how the organisation can develop, enhance and target value for money front-line services, which meet their needs and aspirations.

The outcome of this research led to Staffordshire Youth and Community Service commissioning Sport Across Staffordshire & Stoke-on-Trent County Sport Partnership to manage and co-ordinate a grants programme that would allow local organisations and agencies to establish innovative and needs led sports activity for women and girls.

This led to the implementation of the Girls Active project.  SASSOT Girls Active Final Report July 2014


Useful Links

For more information on Girls and Women’s Sport visit: Women In Sport