Staffordshire County Council (SCC) acknowledges the power that a strong sport and leisure offer has in generating visitors, jobs and prosperity within our County. In recognition of this and the well-documented health benefits of an active community, the County – in partnership with Sport across Staffordshire and Stoke-on-Trent (SASSOT) – began the development of a Sportshire agenda and in September 2013 recruited a Sportshire Coordinator to develop a supporting strategy and delivery plan.

The strategy has four key objectives:

  • Staffordshire is known nationally as a “Sporting Destination” with a high-performing visitor economy.
  • The area hosts a calendar of significant sporting events, delivering economic growth, promoting Staffordshire and inspiring further participation.
  • The County has a thriving sports industry, which provides high levels of employment to local people.
  • Our residents participate regularly in sport and physical activity and enjoy the health benefits of an active lifestyle.

Staffordshire County Councilsassot-small           Ironman

For more information regarding Sportshire, please contact;

Jude Taylor (nee Ford)
Sportshire Coordinator– Place
Postal address:- Staffordshire County Council, Tipping Street, Stafford, ST16 2DH
Based at:- Floor 2, No1 Staffordshire Place, Stafford, ST16 2LP
Office: 01785 276637
Mobile: 07814 138917